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Showrooming Markets
Showrooming is a trend more and more retailers recognize. Most online retailers piggyback on consumers trying on merchandise in physical stores, only to search for the best price and then purchase the...
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Is Mobile Commerce Taking Over Ecommerce?
A chart based on US Census Bureau and Comscore data was published by Business Insider. It shows Mobile Commerce growing three times faster than Ecommerce overall. Is Mobile Commerce taking on “classic”...
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Macy’s Strategy for Omnichannel Success
Think about this – is there actually such a thing as an online customer? Or an offline customer? Or even a mobile customer? Definitely not. Consumers like to skip sales channels and fulfill their goals...
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The 6 Key Factors in Implementing Omnichannel Fulfillment
Ecommerce is growing at double digits and people are spending more and more online. US Customers, for example, have spent $322 billion online in 2013 and figures add up to even more this year. So why...
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Three Luxury Retailers Shinning on Instagram
They say a picture is worth a thousand words. Add a cool filter in Instagram and it may be worth more. So luxury retailers have taken up on the chance of showcasing offline products in the most popular...
View ArticleOmnichannel retail presentation on Slideshare.
I’ve put together a slideshare presentation regarding omnichannel retail. It focuses on the events that lead to the adoption of omnichannel, the challenges and several ideas that will help you...
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3 Factors that are Slowing Down Multichannel Commerce. And one that...
Across the globe, retailers have picked up on the omnichannel trend and try to give the customers what they want: the same level of service across all sales channels. Some are doing better than others...
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What is Demand Sensing? It’s a $1.1 Trillion Opportunity for Online and...
Consumer demand is the one thing that can decide whether a retailer is successful or not. Of course, there is a whole field of marketing studies to determine how we can influence consumers to purchase....
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Product distribution in 2021 – 3 things that are changing
Why is product distribution so important? Because it’s a big chunk of the cost of shipping a physical product. How so? Well – a very important part of retail is pricing. The most important part of...
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